To perform UX research, produce a style guide, create a user flow and write copy for a fictional company within a real industry.
8 weeks
1 UX writer (me)
In March 2021 I became a student of the UX Writing Academy. After several months of boot camp, the next step was an in-depth personal project. My fictional company was a sun care brand with the objective to integrate a delivery subscription into its service. The first market they will try this is in the UK, a country with relatively little sun, but a booming skin care industry.
Market research
Conversation mining
Competitor analysis
Survey
User interviews
I used Miro to brainstorm features and categorise them by importance. Some of these features are common practice for e-commerce sites and others were inspired by my research findings.