The challenge

Using the browser on your mobile phone device, please go to Facebook and log in. Tap the menu icon and then tap Create New Page in the Pages section.

The task

Rewrite the page creation and user onboarding experience. Be bold and take risks.

Character limit

None.

Time to write

60 minutes

Design

Created after the 10 minutes

My approach

Brand voice

I searched for a reference to Facebook's voice. The following description was available on their help centre page:

"The Facebook voice is our personality. Our tone may change in different contexts, but we always sound like Facebook: simple, straightforward and human."

Headers

I liked the conversational tone that the questions created but I felt that the headers could be more direct because this flow is instructional. I decided to use statements rather than questions on the latter 3 screens but leave a question on the first screen to start things lightly.

Placeholders

I liked that these were straightforward and simple. I kept them as they were. However, I’d change the capitalisation of “Page Name” to “Page name”